Her Time: Omega Launches the Trésor Collection with a New Face

With a whole new generation in mind

by Rogue

 

In a new campaign lensed by Peter Lindbergh featuring model Kaia Gerber, Omega breathes new life to its “Trésor” (meaning treasure) collection with a new sophisticated line for women.

 

First launched in 1949 featuring a simple and precise design, the newest collection houses the “treasure” of a highly-precise quartz movement, which offers an even thinner case for their two sizes: 36mm and 39mm. But more than this, the collection possesses the essence of OMEGA’s ladies’ watchmaking, which is to honour a remarkable history while producing high quality alluring watches for the women of today.

 

 

A total of 9 different models are available within the collection. This includes cases made in stainless steel or 18K Sedna™ gold, with straps in fabric or leather. A diverse range of dial colours are also available – including black, taupe-brown, white, blue, opaline silver or mother-of-pearl. All models feature diamond paving curves along each side of the case and a single diamond is set within the crown created out of five Omega logos resembling a flower. Each watch includes a mirrored caseback, providing a useful accessory but is also about the idea of reflection, giving women a reminder of who they are and the charisma they possess.

 

 

With femininity and sophistication in mind, Omega tapped model Kaia Gerber to become the face for the new De Ville Trésor collection. Just like her mother Cindy Crawford (a longtime Omega brand ambassador), Kaia has aligned herself with the brand. “I love OMEGA. I’m really drawn to classic style and for me the Trésor has that vintage look, but with a cool, very modern twist,” says Kaia. “It’s a beautiful watch to look at and I love wearing it.”

 

 

The Omega De Ville Trésor collection is available in all Omega stores. See photos of the models here: