Daniel Wellington: The Preppy Man’s Watch-of-Choice

Making its name since 2011, Daniel Wellington has now found its way to Philippine stores

by Mio Borromeo

Making its name since 2011, Daniel Wellington has now found its way to Philippine stores




The Swedish timepiece brand known as Daniel Wellington has quickly been picking up speed in the international watch market, crafting a reputation in line with its vision to be the watch one associates with preppy style. Named by founder Filip Tysander after an intriguing British man with impeccable yet unpretentious style, the brand’s trademark takes after its namesake’s fondness for vintage watches on NATO straps. Daniel Wellington’s bright watch straps are easily interchangeable, indicating the collection’s versatility to match every look. Variations in each collection depend upon the subtle changes in detail, whether they involve the case size, the shapes and colors of watch hands, or even the index presentation on the watch face.

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The Classic Collection

Presented in either a 36 mm or 40 mm case, models from the Classic Collection are distinguished by the watch face’s thin, elegant lines and its overall unisex design. Taking this minimalistic look into consideration, the Classic Collection watches are suited for any and every occasion, regardless of size. Watches in this collection come in both leather and NATO straps.

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The Grace Collection

Straps of the Grace Collection merge leather with Daniel Wellington’s distinct NATO strap designs, so that this model appears as a culmination of the brand’s key visuals. The 36mm models of this collection come in sandblasted rose gold finish, which smoothly facilitates the visual transition from case to strap.

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The Classy Collection

With a feminine Swarovski crystal index, the Classy Collection exudes femininity, whether in a 26mm case or the larger 34mm case, which is available in both rose gold and in silver.

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The Dapper Collection

The Dapper Collection features a single 38mm watch that promises to have gathered everything required to make the wearer appear sleek and well-dressed. Deep blue hands over a Roman numeral index and date display make this watch the most precise among its peers, and its compatibility with an assortment of genuine Italian leather straps ensures that the collection deserves its name.

Daniel Wellington is available at My Diamond Shangri-La Plaza, My Diamond SM Megamall, My Diamond Glorietta, My Diamond Gateway Mall, My Diamond Festival Mall, White Halo SM Aura Premier, My Tempo SM City North EDSA, My Tempo Resortsworld Manila, and Washington Jewelry in Power Plant Mall.