Models wear La Parisienne pendants
As far as jewelry is concerned, there shouldn’t be a lot that people can do with pearls — not because their applications are limited, but because they’re already as close to perfect as possible. Mankind, with all its tools and machinery, can’t hold a candle to how effortlessly the ocean’s oysters create these beautiful, shining spheres. International luxury brand Jewelmer Joaillarie knows this, and wisely doesn’t try to reinvent the pearl. Rather, their design philosophy revolves around recontextualizing the pearl, and creating symbols of wearable poetry revolving around its natural perfection. For their Spring Summer 2017 collection, Jewelmer has created nine unique lines that utilize the pearl in different ways.
Fatima Rabago in a necklace from the Zen collection
Some of the new collection’s lines place the pearl in locations that one wouldn’t normally associate with these undersea jewels. The designs seen under the Tropics and Giverny titles transform the pearl into the bud of a flower, or the centerpiece of a French garden. Meanwhile, the Quetzal line brings the jewel’s perfection to the form of birds — giving the heavy pearl a sense of weightlessness and flight. Other lines in the Spring Summer 2017 collection, like Luminescence, Zen, and Nids D’Ange, are less about specific imagery, and focus instead on moods and textures inspired by the pearl’s grandeur and mystery.
Group Chairman Manuel Cojuangco and EVP and Deputy CEO Jacques Christophe Branellec
Finally, the new collection brings the pearl’s flawlessness to perhaps the most flawed creations of all: people. La Parisienne, Guimard, and Voile D’or are very much about human narratives and the modern world that lives alongside nature. But the tone of Jewelmer’s designs is never cynical; they do not exalt the pearl at the expense of humanity. Instead, they celebrate the bond between man and nature — handcrafted metals and naturally produced pearls. By building their visual poetry around pearls, Jewelmer tells us that, so long as pearls exist, we can take comfort in the knowledge that nature connects us to their impeccable form. They remind us of an ideal to strive towards, and a beauty that we can partake in.
Jewelmer international sales managers Franck Ferrari and Baptiste Sablon