New Ferrari fragrance embodies a live-fast lifestyle

Aptly called ‘Man in Red’, the fragrance calls to mind everything that makes the brand so alluring

by Rogue

Aptly called ‘Man in Red’, the fragrance calls to mind everything that makes the brand so alluring

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Man in Red, the latest fragrance by luxury car brand Ferrari, was launched yesterday, November 12, at Revel at The Palace, with some of Manila’s most debonair men in attendance, including Filipino-English football star James Younghusband, actor Troy Montero, Brazilian actor and host Fabio Ide, rising basketball star Chris Banchero, DJ Tom Taus, and Sonny Thoss of Gilas Pilipinas. The brand saw fit to invite these personalities as embodiments of the Ferrari Man lifestyle. Constantly in the pursuit of ardent experiences, Man in Red is the perfect olfactory expression of this new man who lives intensely.

The new Man in Red bottle is at once modern, stylish, and elegant. Glamorous curves outline an indent in the glass, creating a contemporary object that sits beautifully in the hand. Meanwhile, sophisticated and refined lines are offset by a double-lacquer finish in Rosso Corsa Red, the same tint created by Ferrari for its cars.

The fragrance itself is a bold scent that celebrates the thrill of the Ferrari brand. Its fruity Fougère-Ambery is intense and compelling: strong and charismatic on the outset, yet revealing a heart of sweet and tender notes that etch themselves as the Man in Red’s distinct signature.

Ferarri Man in Red is exclusively distributed in the Philippines by Scent and Beaute Concepts, Inc. – the premiere distributor of luxury fragrances and beauty products in the country. Ferarri Man in Red is available in the fragrance section of select SM Department Stores and FRESH stores located in Alabang Town Center, Marquee Mall, Lucky China Town Mall, Glorietta 5, The District Cavite, The District Bacolod, Centrio Mall, Ayala Center Cebu, Century City Mall, Eastwood Mall, Ayala Fairview Terraces, Abreeza Mall Davao, and Market! Market!