Cars
October 27, 2015

Jaguar Philippines celebrates two decades with XE launch

The local distributor for the British multinational car company unveiled its latest sports saloon at a grand event

Last Thursday, October 22, the local distributor for Jaguar Philippines held an event at the Palace Pool Club in Bonifacio Global City to launch the XE, the company’s first car to be developed with Jaguar Land Rover’s brand new modular vehicular structure, which prompted Jaguar Chief Engineer of Vehicle Integrity Mike Cross to call it “the culmination of everything the company has learned over the years, providing a combination of a supple ride and crisp handling that is unmatched in this segment.” The XE, which was publicly unveiled in Europe last year, marks Jaguar’s return into the compact executive car segment.

For Jaguar Philippines Chair and President Wellington Soong, the event also marked the brand’s twentieth year in the country, and he recounted the two decades of the brand’s journey in the local market as the road to the XE. Soong, himself a motoring enthusiast, praised Jaguar for the excitement it consistently brought to owners: “The ownership of a Jaguar purrs with the passion and excitement from the roots of its heritage when Sir William Lyons started it in 1922. It is still alive today with so [many] benefits from the advances of technology from aluminum and magnesium metallurgy [to] advanced electronics. This is the foundation of what a Jaguar is.”

Apart from its advanced aerodynamic engineering design, the XE also boasts an excellent interior. The dashboard features an 8-inch touchscreen instrument panel to access features and functions. All occupants enjoy spacious head and legroom, as well as the luxurious treatment of bespoke cabin furniture. It is the first Jaguar to use electric power steering (EPAS), which enhances tuning potential and energy efficiency. The system hardware has also been optimized to reduce backlash and friction, allowing the car to respond immediately to sudden and slight decisions on the part of the driver.

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