The New Standard

We sifted through H&M’s racks for on-trend autumn staples.

by Robin Lee, photo by Koji Arboleda

Diversity is one of the central themes echoing throughout fashion at the moment. The clamor for heterogeneity has changed the way models are cast, hired, offered contracts, and it has changed what is considered “fashion.” Reflecting this generation’s need for variety, achieving diversity has become an SOP for brands. For the Swedish fashion giant, H&M, it is a baseline: from campaigns with wobbly bits, PoC, septuagenarian, and androgynous models, to their in-store offerings, inclusivity and versatility are clearly at the label’s core. For A/W 17, H&M’s range allows the contemporary man to go from tailored to street fresh and back again, with a strong influence of sport and the incorporation of technical details.


With comfort being key, a severe tailored look is toned down with a funnel-collar sweatshirt or a hoodie underneath a suit jacket for extra warmth and that effortless sport luxe cool. An update to the usual corporate wear, sport luxe takes activewear and its distinct details (such as side stripes or a garterized waist from track suits) beyond the usual confines of sport.



A sure sign of inclusivity are the prints and graphics that accompany the new silhouettes: awning stripes, plaids, tartans, statement prints, and red. Moving from the minimal trend, prints and patterns bring interesting detail to a seemingly flat outfit.




This season, we see a new play on proportion and oversized shapes with boxy, double-breasted wool-mix coats, slightly padded slim suits, and lined nylon bomber jackets. Prints such as the bengal stripe also lends a slender, elongated torso. While most A/W palettes stay within the comfort zones of brown, grey, and black, 2017’s tail-end colour trend includes a spicy shade of mustard and majestic swatches of plum and aubergine that add more boldness to these looks.



We’re heading up north this autumn with mountaineering as an inspiration: warm bombers and puffers, camo cargo trousers, knit jumpers, and lined parkas in calming, earthy tones of olive. Autumn also witnesses the comeback of a favourite seventies mainstay, corduroy—a ridged, durable fabric considered as an outdoor textile.



Cold-weather dressing means tons of layers: mock necks over roll necks and turtlenecks allow for a playful mix of texture and colour without being overwhelming. Piling on pieces such as a waffle knit jumper over a ribbed sweater and denim jackets add dimension to an outfit. Here, ankle grazers in twill give the impression of longer limbs and allow for more detail with socks or with a little pop of skin.