In Paris, there is a golden triangle. Located at the 8th arrondissement, this area is the center of luxury in the French capital, where the old-moneyed aristocrats with their marble floors and thoroughbred horses meet the nouveau riche and their Ferraris. Serving as the eastern border of this chic triangle is the Avenue George V, home to the Four Seasons, the American Cathedral, and Le Restaurant Fouquet. It is also where Hubert de Givenchy opened his haute couture house in 1929.
Givenchy’s Creative Director Clare Waight Keller photographed by Christian McDonald
3 Avenue George V. For years, it has been the headquarters for the French fashion house and today it lends a namesake to their new classic, the GV3. It is the debut accessory of the British designer and recently announced creative director Clare Waight Keller for Givenchy. During her 8 years at the helm of Chloé, she engineered a vagabond, hyper-feminine brand aesthetic which solidified its position in the contemporary fashion market. It was line after line of highly desirable, highly successful ready-to-wear and leather goods. If one has to survey her previous works, it would be clear that Waight Keller’s strong design vision readily translates to sales. A feat that is also evident for her first few collections chez Givenchy.
On the GV3, her first bag for the maison, she employed a classic boxy shape, rehauled with exciting design details and various options for customization. Mimicking the folded bellows of the French accordion, the bag triples in volume through its expandable sides and deflates to an evening clutch on nights which call only for keys, spearmints, and a tube of plummy red lipstick. The metal chain which comes in silver or aged gold can be left hanging as a framing detail or used as the handle when the cross-body leather strap is removed. The nano version is Givenchy’s response to the enduring belt bag trend, as seen on the runway.
From the vintage medallion engraved with the house’s logo to the tasteful and color-coded marriage of suede and leather, the GV3 is an exercise in subtlety. It reflects what every parisienne looks for a handbag today: modular, elegant but still contemporary, always with a hint of vintage, and never “too much.”
Givenchy GV3 is available at at Greenbelt 4, Shangri-La Plaza East Wing and Solaire. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.