Great Expectations
But professional progress, along with fame, came with a hefty price. Her private relationships, from her boys to her biological father, were scrutinized and magnified in the tabloid press. And the birth pains of her celebrity were becoming more apparent.
“I’ve been a bitch for what I do, a bitch for what I don’t do, and when I happen to be learning the ropes from in-between, well then I’m just a bitch for not knowing which direction to go, or what the hell I want to do,” she wrote in her Multiply blog entry, “Love Yourself,” in May 8, 2005.

“No one should ever have the power to pressure you to do or be something that you aren’t ready—nor made—to do or be,” she continued. “One thing I want to say about the entertainment industry is that people forget that none of us have anything to do with what our faces or bodies look like, pretty or ugly, bought or born with—this should be reason enough not to base your work or your life on your looks.”
As the pressure mounted, she learned to remain tight-lipped about her love life. Before her highly-publicized relationship with TV director Lino Cayetano, KC was previously linked to Paris-based Filipino singer Billy Crawford (who boasted she was “a better kisser” than Mandy Moore in Mo Twister’s controversial radio show, a claim she has denied) and former Rivermaya frontman Rico Blanco, a “close friendship” she never really elaborated on, at least in public. (Incidentally, Rivermaya’s haunting ballad,
“Balisong,” was rumored to have been written by KC when she and Blanco were close.)
It was becoming apparent that she was attracted to artistic types, an inevitable outcome, perhaps, of being raised in the highly impressionable industry of entertainment.
“As an artist herself, she has a soft spot for painters, writers, musicians, and other creatives,” shares Philippine Star Supreme columnist Gino de la Paz, who has worked with KC for the annual Artists Fair Pilipinas, a creative fundraiser she has spearheaded for three years in a row.
“She’s usually the first one there, to make sure everything’s set up right, and the last to leave—for the clean up. She may have celebrity DNA, but there’s still so much about her that people don’t know. She’s classy but very accessible.”
In August 2006, a 21-year-old KC realized the time was ripe for mending broken ties. She booked a 10-day trip to California, where she would visit her estranged father and his new family. It was the first time father and daughter had seen each other in 10 years.
“Sure it’s a big deal, I’ve had to tweak and manipulate my mind to adjust to a ‘new’ concept of family through the years; it’s worked out just fine, but it wasn’t easy,” she wrote in her blog prior to the trip. “Sure, I’m the daughter of. Get over it, we are all daughters or sons of someone. Sure, I have my own life to live, my own name to build, and my own burdens to worry about,” she went on. “But someone’s gotta begin the process of resolving unfinished business. Life is just too damn short to be so angry all the time.”
Like the more evolved children of famous parents, she has already started to untangle the strands of her celebrity DNA. She seems determined to carve out her unique niche in the industry, but a career in the movies remains a question mark for KC.
“She’s slowly evolving. In the beginning, she would employ her mom’s people—Fanny Serrano, Jun de Leon—for shoots, but now she uses her own team, with people like Juan Sarte and Mark Nicdao,” says Jun Reyes. “I honestly think she will be perfect for a musical film.”
Tim Yap, a close friend and colleague, offers a bolder prediction: “I think she will make young Pinoys go back to the cinemas.”
An old ISM schoolmate agrees. “I know this sounds awful, but I think what makes KC so appealing as an endorser—and a future, crowd-drawing movie star—is that she is able to straddle the worlds of showbiz and high society so well. Her appeal crosses so many borders and boundaries.”

“I’ve been a bitch for what i do, a bitch for what i don’t do, and when i happen to be learning the ropes from in-between, well then i’m just a bitch for not knowing which direction to go, or what the hell I want to do,”
In the lull that follows a staggering fireworks display, the air is often charged with anticipation and wishful longing. But the void is palpable now. The yellow confetti is being swept away, the fans hovering by the railings have dispersed, and the fanfare of a few hours earlier is but a flicker in the eye of KC Concepcion, who has quietly retreated backstage.
In the makeshift dressing room, firmly held together by rusty thumbtacks and reams of black cloth, one would expect her to kick back her heels, slouch indolently on a monobloc chair, and finally recoil into her real self.
But even within this sacred space, the circus continues.
Television reporters start trickling in to solicit 10-minute interviews, publicists work the room to exchange besos and flowery small talk with the perfumed set, and self-invited hangers-on mill about to get a glimpse of the girl everyone wants a piece of.
All grown up at 22 and a million miles from the safe havens of her youth, KC rises from her chair to face another kind of crowd and a new set of cameras. She takes it all in with a wide, welcoming grin and a grain of salt, well aware that the perceived boundaries in her life—from this point on—will always be blurred.
“The magic of KC Concepcion can be attributed to both nature and nurture,” explains Tim Yap. “She was brought up quite well, but she never rested on the laurels accomplished by other people, or on that proverbial silver spoon that was her birthright. She has trekked her own path, pursuing her love for theater and the arts. She is an amazing people-magnet that will make her mark on this generation and probably beyond.”

