Clean Air Act—How Dyson’s innovative new fan will help clean up your space

Come for the sleek design, stay for the air purification

by Mano Gonzales

In the 90s, Dyson made it big by reimagining a rather mundane household item: the vacuum cleaner. Since then, the company has been doing the same for just about every other home appliance—hair dryers have been improved so that they do the job safely without damaging strands, vacuum cleaners have gone cord-free, and hand dryers have been reconfigured to become faster and eco-friendly.


The last few years have seen the UK-based tech company rework the traditional electric fan. Blades have been eliminated, making it safer, quieter, and more powerful. That’s the Dyson fan, but now there’s also the Dyson Pure Cool™ purifying fan. It operates just like its predecessors, but with a major difference—it cleans your indoor air.

Dyson Category Intelligence Engineer Mark Heard at the regional launch in Kuala Lumpur, Malaysia


“The previous products we’ve launched are great, but with this product, we’re taking the next step into the future of air purification,” says Dyson Category Intelligence Engineer Mark Heard at the regional launch in Kuala Lumpur. The new Dyson Pure Cool™ purifying fans bring together Dyson’s expertise in airflow, filtration, and electronics to address indoor air pollution and purify every corner of the room, because news flash—indoor air can be five times as polluted as the outdoors (see: mold, gases, formaldehyde, lead, etc). Now that modern homes are becoming better sealed to comply with energy efficiency requirements, pollutants can become trapped inside, compromising circulation and airflow.

The Dyson Pure Cool purifying fans feature improved filters which capture particulate matter and gases and an LCD screen which reports the pollutants the fan detects


The Pure Cool™ purifying fans feature a 360-degree fully sealed filter system that combines an activated carbon filter to remove gases with a glass HEPA filter (composed of nine meters of condensed and sealed borosilicate microfiber) that captures 99.95% of microscopic allergens, bacteria, pollen, and mold. They come in two variants: a large tower format good for floor placement (retailing for P44,500) and a small desk format perfect for worktops and tables (P34,500). If you’d like the very satisfying feeling of seeing the product in action, it also features a new LCD panel that shows the purifying status and which particles and gases it can sense in real time—red signal for bad air quality, green for good. Mind blown. “We’ve made a load of advancements with this product,” says Heard. “With the help of air quality monitoring labs in King’s College in London and Peking University in Beijing, we’ve understood how these sensors react and ensure they are delivering the same feedback as world-leading academic equipment.”


The Dyson Link app enables you to track indoor and outdoor pollution, temperature and humidity levels.


Also considered as a “smart” appliance, the Pure Cool can connect to your Wi-Fi network and enables you to track, via the Dyson Link app, indoor and outdoor pollution, temperature and humidity levels. The app can also be used to control your machine and see how many hours your filter has left.

To top it all off, the Dyson Pure Cool™ purifying fans come in the iconic sleek-and-chic bladeless design and neutral white/silver and black/nickel colorways that would be a great addition to any space. A fan that looks good and works even better—what more could you ask for?

The Dyson Pure Cool purifying fan is now available at Dyson Demo at Greenbelt 5, SM Aura Premier, and The Podium. It will also be available in Century City Mall, Greenhills Promenade, and select Rustan’s and True Value stores. Whiteplanet Inc. is the exclusive distributor of Dyson in the Philippines. Follow them on Facebook:, Instagram: @dyson, or log on to